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Mastering Sustainable Growth: A 360° Approach to Effective Sales & Marketing Processes Workshop

October 31, 2023: 8:00 am - 11:00 am

Mastering Sustainable Growth: A 360° Approach to Effective Sales & Marketing Processes WorkshopPresented by: The Manufacturing Network Powered by CEG, Sandler – Albany & SIX Marketing

Is the slower growth of your manufacturing company causing frustration as it falls short of projected expectations?

Join us on October 31st, from 8 – 11 AM at CEG/Capital Region Chamber Office, 5 Computer Drive South Albany, NY 12205, for insights on aligning sales and marketing strategies to foster sustainable growth within your organization.

Discover how your company can:

  • shorten sales cycles,
  • proactively prospect,
  • implement effective sales processes, and
  • start developing a sales team culture that produces real results.

Topics to be discussed include:

An intro to the Manufacturing Innovation Network powered by CEG and how it can help your organization become more competitive and successful

  • Identifying your Highest Value Customers
  • How to Attract Them
  • How to Build-First Touch Credibility – what to say once they are engaged
  • How to Properly Qualify & Close Prospects & Ultimately Shorten the Sales Cycle 

Don’t miss out on this chance to learn how to effectively grow your business from manufacturing sales and marketing experts.

Q&A questions may be submitted in advance of the event during registration checkout!

EARLY BIRD PRICING – $99.00 – Ends Friday October 20th at midnight.

General Admission -$149.00 – Starting Saturday October 21st.

Includes continental breakfast 

Meet the Presenters:

Donald J. Wiesenforth M.B.A., Senior Vice President, Center for Economic Growth, Director of the MEP
Don is a seasoned leader with over twenty-six years of diverse professional experience including as owner and president of a local manufacturing company, founder and partner of an exhibition management company, leading a lean transformation in healthcare, as well as a strategic business advisor to manufacturing and technology companies.

Throughout his career, Don has been successful using the servant leader mindset to drive staff engagement, operations excellence, and change management. Don is a certified TWI (Training within Industry) Job Instruction, Job Relations and Job Method Improvement Instructor, a certified Innovation Engineering blackbelt through the NIST Manufacturing Extension Partnership, and a highly experienced lean leader/practitioner. Don holds a Master of Business Administration from the State University of New York at Albany and a Bachelor of Science from Bentley College with a major in Marketing Management.

Matt Scarchilli, Owner, Sandler Training Albany, NY
Matt worked as a staff pharmacist for Latham Pharmacy (5 yrs) and Supervising Pharmacist with Community Health Plan in Troy (5 yrs) before transitioning to pharmaceutical sales (10 yrs). In 2004, Matt was president of Latham Circle Soccer Club where he and John Haller met and together, they founded SportsSignup. SportsSignup was a SaaS business that automated the tasks in running a youth sports organization (online registration, scheduling, stats, standings, etc.). While at SportsSignup, the company made 3 acquisitions. Matt’s role was Managing Partner and Vice President of Sales. After building the business to national success with 40+ employees and managing a team of 15 in the sales department, SportsSignup was acquired by Time, Inc. in July of 2015. The company was run as Sports Illustrated Play while owned by Time Inc. The SportsSignup software is now owned and run by NBC Sports.

Having 25 years of sales experience, Matt started Winning Process, LLC and acquired Sandler (sales,management and customer service training and consulting) in 2016. He can be contacted at Matt.Scarchilli@sandler.com

Christopher Ryan, CEO & Supreme Commander, SIX Marketing

Christopher Ryan, the CEO & Supreme Commander of SIX Marketing, is a serial entrepreneur with a remarkable journey that began at the age of six when he founded his first successful venture, opening a blackberry business that partnered with the renowned local figure, Farmer John.

With a career spanning over 25 years in marketing, Christopher’s expertise evolved through ownership of a thriving promotional company and leadership as the Director of Marketing at a prominent pharmaceutical chain. Over twelve years ago, he founded SIX with an ambitious mission to revolutionize the traditional advertising agency model by aligning marketing, sales and technology to maximize growth.

Today, SIX’s excels in empowering the manufacturing industry through specialized marketing solutions. In addition to his role at SIX Marketing, Christopher also owns another successful business focused on providing turn-key supply chain management for manufacturers, streamlining their processes. Christopher’s unwavering commitment to the success of manufacturing businesses allows him to offer invaluable insights to those striving to excel in the competitive market.

Under Christopher’s visionary leadership, SIX Marketing has grown into an industry powerhouse, leaving an indelible mark on countless enterprises. With his passion, expertise, and dedication, Christopher Ryan continues to steer the company towards unparalleled success, shaping a brighter future for businesses worldwide. He can be reached at cfr@six.marketing.

Leah Parillo, VP Business Development, SIX Marketing
Leah Parillo brings a wealth of experience from her diverse marketing roles. Currently, she holds the position of VP of Business Development at SIX Marketing, specializing in manufacturing marketing and contributing significantly to the company’s growth.

Before her role at SIX Marketing, Leah was at RenderTribe, initially as a Strategic Marketing Consultant and later as VP Consulting Services/Account Management.

In November 2009, Leah founded Parillo Prime Marketing, with a focus on SaaS, finance, and technology, and served as its Founder until July 2015. Prior to this, she worked at McMURRY/TMG, LLC, where she held the position of Senior Account Manager/Strategic Marketing Consultant. Her responsibilities included developing new product lines and mentoring the account management team.

Leah’s earlier career included the role of Marketing Director at RainMaker Software, where she played a key role in expanding the business, ultimately leading to its acquisition.

Beyond her marketing expertise, Leah also performs as a studio singer and entertainer. You can reach out to her at leah@six.marketing.








October 31, 2023
8:00 am - 11:00 am
Event Category:


Capital Region Chamber / CEG
5 Computer Drive South
Albany, NY 12205 United States
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