July 27 2020

Relay Integrated Logistics & Solutions Chosen for Sales Operations Program with Shaker Logistics in Partnership with CEG Business Growth Solutions


ALBANY, N.Y., July 27, 2020– Relay Integrated Logistics & Solutions (RILS) has been selected to create a sales operations program for Shaker Logistics, a third-party logistics provider headquartered in Waterford, New York.

“We are aggressively going after new growth and projecting a 20% increase in revenue from new customers in the next three years, as well as continued growth from our long-time partners. Our new headquarters and warehouse space will drive new service offerings. We anticipate full retention of our workforce of 81 people and an expansion of hiring in roles like sales, warehousing, customer service, and drivers over the next several years,” said Jason Smith, CEO of Shaker Logistics.

RILS will leverage its years of experience in sales operations to help support and standardize the entire sales process, from prospecting to conversion. RILS also will help create sales tools for both inside and field sales teams, as well as reporting mechanisms to measure effectiveness.

“A good sales operations program supports both the front line and the leadership team. The sales teams’ processes help them better understand and meet expectations,” said RILS managing partner Larry Treen. “The leadership team can see the prospects and where they are in the purchasing process. That visibility throughout the funnel is critical for forecasting revenue. Through the efforts of Louise Aitcheson and the Center for Economic Growth, we are excited about helping Shaker with this program.”

“CEG is pleased to be collaborating on this project to assist Shaker with their growth objectives. While CEG is the designated Regional MEP Center and as such is particularly focused on the manufacturing and technology sector, every company contributes to the region’s economic vitality and all businesses of any size can benefit from CEG services and strategic partners such as Relay Integrated Logistics & Solutions,” stated Michael Lobsinger, Senior Vice President of CEG.

About Relay Integrated Logistics & Solutions:

Relay Integrated Logistics & Solutions (RILS) is a New York State-certified WBE. Our experienced consulting team specializes in sales and growth solutions, logistics services, operations management, business excellence programs, commercial oversight and project management. Our Special Services division brings voice and data expertise into our customers’ businesses for an unmatched communication experience. Learn more at https://rils-llc.com/ and www.linkedin.com/company/relay-integrated-logistics-and-solutions/

About Shaker Logistics

Shaker Logistics is an asset-based third-party logistics (3PL) provider headquartered in Waterford, N.Y. Since its founding in 1988, Shaker’s expert team has reliably delivered transportation services for thousands of customers, combining its trusted freight brokerage and its company-owned fleet to develop creative logistics solutions in a collaborative, high-touch environment. Learn more at www.shipwithshaker.com.

About The Center for Economic Growth

Center for Economic Growth is a nonprofit, regional economic and business development organization that serves as the primary point of contact for businesses interested in growing in or moving to New York’s 8-county Capital Region. Whether you are looking for incentives, real estate or comprehensive demographic and business climate information, in need of entrepreneurship or workforce training services, or want to relocate or expand anywhere in the Capital Region, CEG knows the way. Learn more at www.ceg.org

For Media Inquiries:

Larry Treen, Managing Partner, 518-469-7964, larryt@rils-llc.com   

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