April 23 2020

CEG Webinar Series, Part IV: 3 Questions on COVID-19 for Catharine Potvin

CEG is hosting a free, six-part webinar series offering insight on the COVID-19 pandemic’s impact on business and how we can move past it.  To familiarize you with the presenters and their unique perspectives on the crisis, CEG has asked them to respond to three questions.

Webinar 4: Create Strategic Focus to Thrive

Thursday, April 30 |10:00 – 11:00am | Catharine Potvin, Founder and CEO, Stragility, LLC
Paul Hook, Executive VP, tyny co.

Q1. What short-term priority do you currently see business owners mistakenly getting hung up on the most?

  1. A. Focusing on the same business model as before and not seeing this new landscape as an opportunity to reshape their business to succeed. 

Q2. What’s the biggest management change that you are noticing that businesses are making in response to COVID-19?

  1. A. Leaders are communicating and engaging with their teams, clients and community now more than ever in an empathetic and authentic way. Safety, compassion and productivity, in that order, are a leader’s priorities. Also, transitioning to remote work and offering on line services and events. 

Q3. What advice would you give to a business owner who is hesitant to act because there is so much uncertainty?

  1. A. Take small steps and be flexible – focus on what you can control to help your team, clients and business succeed. It is a great time to evaluate what has and has not been working in your business. Talk to your clients about what their biggest needs/pain points are and how you can help solve them or connect them with someone who can. 

About the CEG Webinar Series

The series runs from April 22 to May 6. Topics include supply chain (April 22), sales strategies (April 28), disaster and business continuity planning (April 29), strategic focus (April 30), alternative healthcare funding (May 5), and implicit bias (May 6). Participants include Mainfreight, Sandler Sales Training, Relay Integrated Logistics and Solutions, Stragility, Jaeger & Flynn Associates and Tangible Development. There is no cost to attend the CEG Webinar Series. Please RSVP for each webinar you are interested in attending. If you are unable to join, select webinars will be recorded and available on our website.

About Catharine Potvin

Catharine E. Potvin is a NYS Certified WBE that works with forward-thinking leaders to achieve traction in their business by developing a simplified strategic plan that keeps the organization focused on achieving short and long term goals. With over two decades of strategic planning experience in a variety of leadership positions in the private and non-profit sectors, Catharine is a trusted advisor on strategy, leadership, plan implementation and accountability. Catharine and her team are regularly sought out by business owners and executive teams to advance their companies to the next level of achievement. Her energy, authenticity and healthy dose of humor sets her apart as well as her focused approach on achieving results.  Her unique and customizable solutions-based methodology is applicable across industries and accommodates organizations of all sizes. 

About Paul Hook

Paul Hook runs tyny co., a branding, and marketing agency in Troy, NY. A decorated marketer, he has worked with some of the state’s top technology, economic development, and higher education organizations. During his 33-year-career, Paul has been integral in growing agency teams, ensuring client retention, and finding new business opportunities.

Paul’s background is in economic development marketing. Throughout his career, he has been heavily involved in promoting the region for technology and semiconductor development, including working with numerous economic development agencies to help recruit a chip fabrication plant to Tech Valley. He was recognized for his work and community efforts by the Business Review as a 40 under 40 recipient in 2005.


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