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VentureB Innovation Workshop: Estimating Your Market Size

March 14, 2019: 11:00 am - 1:00 pm

The VentureB Innovation Series is a program focused on providing startups with hands-on educational training. The topics in this series will help start-ups effectively grow their business by gaining tangible experience in 90 minute workshops.

This session of the VentureB Innovation Workshop will have participants explore applied aspects of estimating your market size through top down and bottom up techniques. During this program, participants will actively build a top down and bottom up example, walking away with a template for future use.

Topics will include basic resources to find market size information as well as the importance of making these estimates, what you should consider, when you should consider them, and the impact this has on raising funds and marketing plan development.

Cost to Attend: $20

Lunch will be included!

The class will be led by Michael Lobsinger, Center Director of CEG. Michael is a serial entrepreneur and has extensive experience in the operations of product based enterprises. As the Center Director he is responsible for day to day operations of CEG’s Business Growth Solutions and Manufacturing Extension Partnership programs. Michael has lead R&D and NPD teams at Boeing, Shell Global, and Quatic Apparel, as well as mentored several product based technology companies. Michael has a BS in Mechanical Engineering from North Dakota State University and an MBA from Rensselear Polytechnic Institute.

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Urban Coworks
433 State Street
Schenectady, NY 12305 United States
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