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The “Phase 0” Global Center for Medical Innovation (GCMI) Product Development Process
February 9: 3:00 pm - 4:00 pm
Michael Fisher, Director of Product Development, Global Center for Medical Innovation
GCMI’s “Phase 0” product development process helps develop a project plan, understand development costs and timelines, realize overall product opportunities, and estimate the product’s true value proposition. Through collection of data, the client has an opportunity to challenge findings, question their own assumptions, prepare a defensible strategy to discuss with investors, and compete for various grant applications. Most importantly, this process helps the client spend their limited resources to make the best decisions for their company.