CEG’s multimedia e-mails decrease costs, increase sales
B2B
November 13, 2008
By Judith Nemes
The Center for Economic Growth (CEG) is a not-for-profit, membership-based economic and business development organization dedicated to helping companies in an eight-county area of upstate New York grow and attract new investment opportunities.
The organization was looking to improve the way it connects with prospective investors; it also wanted to provide consulting and training information to its members. Because CEG’s member base is spread over such a large area, however, managing sales leads with face-to-face meetings and phone calls was proving to be inefficient.
